Léa Pasqualotti

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This article presents a computational model of the visual strategies involved in processing textual material. An experiment is presented in which participants performed different tasks on a multi-paragraph page (searching a target word, searching the most relevant paragraph according to a goal, memorizing paragraphs). The proposed model predicts eye(More)
Most of studies about online advertisements have indicated that they have a negative impact on users' cognitive processes, especially when they include colorful or animated banners and when they are close to the text to be read. In the present study we assessed the effects of two advertisements features-distance from the text and the animation-on visual(More)
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