Kuohsiang Chen

Various strategies of Business Process Reengineering (BPR) have been developed to improve companies' entire business process. From a more systematic viewpoint, these systems should be further organised under a unified value-added process, which covers all activities of a supply chain. Based on this understanding, a so-called business process reengineering… (More)

A Study on Color Emotion for Plastic Eyewear

Ching-Chien Liang, Kuohsiang Chen, Chun-Heng Ho
ISPE CE
2010

This study explored consumers' Kansei evaluation of the color of plastic eyewear. The procedure included: (1) collecting over 400 plastic eyewear samples on Taiwan's market; (2) collecting emotional adjectives for describing the color of eyewear frames, (3) selecting one representative eyewear frame and 10 variation colors by four design experts, (4)… (More)

A Comparison of Affordance Concepts and Product Semantics

Hsiao-chen You, Kuohsiang Chen
2003

Recent years, Gibson's affordance concept has drawn many attentions in the field of human-computer interface and product design. However, the development of affordance concept in design practice is by far not yet matured, and the differentiation between affordance and symbolic meaning of designed artifacts is not clear. As a result, that wrongly exercising… (More)

A Study on the Cognitive Thresholds of Formal Styles