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On social media platforms, companies, organizations and individuals are using the function of sharing or retweeting information to promote their products, policies, and ideas. While a growing body of research has focused on identifying the promoters from millions of users, the promoters themselves are seeking to know what strategies can improve promotional(More)
Estimating treatment effect plays an important role on decision making in many fields, such as social marketing, healthcare, and public policy. The key challenge on estimating treatment effect in the wild observational studies is to handle confounding bias induced by imbalance of the confounder distributions between treated and control units. Traditional(More)
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