Kimberly S. Ling
Highly Influential Citations74
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Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can lead to mid-level design goals to address this problem. We tested design… Continue Reading
People come to online communities seeking information, encouragement, and conversation. When a community responds, participants benefit and become more committed. Yet interactions often fail. In a… Continue Reading
Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can provide mid-level design principles to address this problem. We tested… Continue Reading
One of the important challenges faced by designers of online communities is eliciting sufficent contributions from community members. Users in online communities may have difficulty either in finding… Continue Reading