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  • Influence
A Threat in the Air
Crowded minds: the implicit bystander effect.
Five studies merged the priming methodology with the bystander apathy literature and demonstrate how merely priming a social context at Time 1 leads to less helping behavior on a subsequent,
Inferring the popularity of an opinion from its familiarity: a repetitive voice can sound like a chorus.
Six experiments demonstrate that people's tendency to infer that a familiar opinion is a prevalent one, even when its familiarity derives solely from the repeated expression of 1 group member, and indicate that the effect is due to opinion accessibility rather than a conscious inference about the meaning of opinion repetition in a group.
The Presenter's Paradox
This analysis introduces the Presenter's Paradox. Robust findings in impression formation demonstrate that perceivers' judgments show a weighted averaging pattern, which results in less favorable
Gender and computers : understanding the digital divide
Contents: Preface. Introducing the Problem. Computer Anxiety: A Matter of Gender. The Social Context of Computing. Expectancies and the Computer. A Threat in the Air. Working Toward Solutions.
“Top 10” reasons: When adding persuasive arguments reduces persuasion
Across four studies, we show that experts’ efforts to strengthen the persuasiveness of health and civic duty-related appeals actually weakened them. When designing “Top 10” reasons lists to get