Highly Influential Citations13
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Ballouli is with the Div. of Sport Management in the Dept. of Health and Kinesiology, Texas A&M University, College Station, TX. Hutchinson is with the Div of Recreation and Sport Management in the… Continue Reading
Although sport can serve as a valuable mechanism for social change, this does not imply it can single-handedly solve large-scale problems; rather, sport should be utilized with passionate leadershi...
This research explores the challenges of developing a ticket sales force v^thin a collegiate athletic department by investigating the difficulties one BCS college faced over the course of a decade… Continue Reading
This research examines the effects of brand music on consumer behavior in a stadium retail store. Brand music is custom-fit music embodying the unique attributes and characteristics of a brand, using… Continue Reading
This research examined the effects of brand music on viewers’ attitudes toward a collegiate football team advertisement. The brand music under investigation featured customdesigned song lyrics that… Continue Reading
The purpose of this research was to examine the effect of sport video game difficulty and brand congruity on gamers’ brand recall, brand recognition, and attitudes toward the brand using a controlled… Continue Reading
Current research in the area of sport marketing has provided new insight into the discussion concerning athlete brands. For many years, celebrity athletes have been associated with major brands and… Continue Reading
This research examines the differential effects of motives and points of attachment on conative loyalty of Formula 1 U.S. Grand Prix attendees. Theoretical perspectives of role identity and extant… Continue Reading