Kevin Werbach

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Gamification is the use of elements and techniques from video game design in non-game contexts. Amid the rapid growth of this practice, normative questions have been under-explored. The primary goal of this article is to develop a normatively sophisticated and descriptively rich account for appropriately addressing major ethical considerations associated(More)
Syndication has long been a fundamental organizing principle in the entertainment world, but it's been rare elsewhere in business. The fixed physical assets and slow-moving information that characterized the industrial economy made it difficult, if not impossible, to create the kind of fluid networks that are essential for syndication. But with the rise of(More)
Today, communications regulators mechanically apply outmoded categories to novel converged services, creating irresolvable contradictions and forcing hair-splitting distinctions that seldom hold up under the strain of judicial review or market forces. Policy-makers should reformulate communications policy around the technical architecture of the Internet(More)
Internet telephony, or VoIP, is rapidly replacing the conventional kind. This year, for the first time, U.S. companies bought more new Internet-phone connections than standard lines. The major driver behind this change is cost. But VoIP isn't just a new technology for making old-fashioned calls cheaper, says consultant Kevin Werbach. It is fundamentally(More)
INTRODUCTION..................................................................................... 67 I. BROADBAND IN AMERICA......................................................... 69 II. UBIQUITOUS BROADBAND ........................................................ 72 A. The Floor and the Ceiling ....................................................... 73(More)
Gamification is a growing phenomenon of interest to both practitioners and researchers. There remains, however, uncertainty about the contours of the field. Defining gamification as “the process of making activities more game-like” focuses on the crucial space between the components that make up games and the holistic experience of gamefulness. It better(More)
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