Kersi D. Antia

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This publication is available in alternative media on request. The Pennsylvania State University is committed to the policy that all persons shall have equal access to programs, facilities, admission, and employment without regard to personal characteristics not related to ability, performance, or qualifications as determined by University policy or by(More)
His research focuses on three broad areas: (1) understanding and managing the relationship between marketing resources and firm performance, (2) improving the effectiveness of marketing and sales group interactions within firms, and (3) applying causal modeling techniques in strategic contexts. Dr. Hulland's research has been published in a wide range of(More)
Conditional Mixed Process (CMP) regression encompasses a wide class of individual models, all built on the classic linear model with a Normal distribution. CMP is able to account for correlated outcomes, endogenous regressors, and clustered observations, using the well established seemingly unrelated regression (SUR) estimator and a simulated maximum(More)
Gray market activity has become increasingly prevalent. The prevailing wisdom in marketing is to use more severe enforcement to deter gray marketing. However, the certainty and speed of enforcement may also have a bearing on the incidence of violations. This article examines whether and how enforcement deters gray marketing. The results from a field survey(More)
Advances in information technology and changing customer needs for channel service outputs have dramatically affected the routes to markets in many industries. The authors propose that these changes have led to significant alterations in how customers interact with firms and consequently to a phenomenon that we dub ''channel multiplicity.'' Channel(More)
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