Keri L Kettle

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The study of distribution channels is an important line of inquiry in several fields. In marketing, managing conflict and coordination in channels is studied in behavioral and managerial research (see Gaski 1984 for a review), game theoretic modeling (e.g., Jeuland and Shugan 1983), and empirical research (e.g., Ailawadi 2001). Related work in management(More)
• Purpose: Personal signatures are often infused into marketing stimuli as a signal of product quality. Does a vintner’s signature on a wine bottle connote quality to a consumer? • Design: Two studies were run using experimentation. In Study 1, we examined the effect of a vintner’s personal signature on a bottle of wine on perceived quality, as indexed by(More)
Research suggests that certain facets of people's political ideals can be motivated by different goals. Although it is widely accepted that emotions motivate goal-directed behavior, less is known about how emotion-specific goals may influence different facets of ideology. In this research, we examine how anger affects political ideology and through what(More)
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