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Mass media campaigns to influence public attitudes and behaviors in the area of mental health must consider cost-effectiveness, which is based on actual costs, the number of people reached (exposures), and the impact of the program on the individual. Cost per exposure is a critical factor. The authors review their experience in developing media programs in(More)
To obtain the updated version of the paper please contact dm.int@cbs.dk Abstract This paper analyzes the role of extrinsic and intrinsic motivation for knowledge sharing on organizational performance. We distinguish between two types of knowledge-related performance, exploration (improving decision-making process, improving (the speed) of innovation, and(More)
This paper argues that the existence of knowledge-intensive firms pose puzzelments for the contractual theories of the firm. For example, in knowledge-intensive firms physical assets are widely absent, the nature of employment relations and asset-ownership are much less clear compared to industrial firms. Although knowledge-intensive firms account for a(More)
This paper deals with issues related to management of industrial research. The overall research question is how industrial researchers can be managed to increase the company's benefits. The relevance of this question is put into perspective by two main considerations. On the one hand, it is widely recognized that individual researchers should possess a high(More)
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