Kenneth C. C. Yang

Learn More
Keywords: Green dam-youth escort censor-ware project Internet censorship policy China Civic participation Thematic analysis a b s t r a c t The educated and affluent Internet users in China have posed great threats to the stability and legitimacy of Chinese communist's regime where the access of non-government dominated information become a possibility. To(More)
Past studies on uses and gratifications theory suggested that consumer motives affect how they will use media and media contents. Recent advertising research has extended the theory to study the use of Internet advertising. The current study explores the effects of consumer motives on their search behavior using Internet advertising. The study employed a 2(More)
  • 1