Keng-Chieh Yang

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The usage of Internet is getting widespread, and the service of online video is getting more and more popular. The revenue of the web service providers comes mostly from the advertisements. This study investigates the attitudes toward the advertisements while watching online videos in YouTube. We followed the research of users’ attitudes toward(More)
This study implements a retargeting advertising e-commerce website. In digital marketing, retargeting advertising is a new technique to explore the product information for visitors. We review the retargeting advertising technique and explain how it works. Based on Reinforcement Theory, this study designs the retargeting advertising to persuade potential(More)
This paper uses simple structural equation modelling to investigate relationships between service quality, airline image, customer value and behavioural intentions for passengers to fly on low cost carriers. In particular it focuses on flier’s expectations of the types of services that they can enjoy. The analysis indicates that service quality has a(More)