Katharina-Maria Behr

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abstraCt Who do people want to be in virtual worlds? Video game players can create their avatars with characteristics similar to themselves, create a superhero that is predominantly designed to win, or chose an in-between strategy. In a quasi-experimental study, players' strategies of avatar choice were investigated. Participants created an avatar they(More)
Video games have become a remarkably popular form of new media, and their use is impacting multiple fields of study within the communication discipline. For instance, research programs in health, instructional, feminist/gender, interpersonal, and intercultural communication have all examined video games. Interactivity is the hallmark of video games.(More)
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