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Interorganizational alliances are widely recognized as critical to product innovation, particularly in high technology markets. Many new product development (NPD) alliances tend to be asymmetric, that is, they are formed between a larger firm and a smaller firm. These asymmetric alliances typically result in changes in the shareholder values of the partner(More)
Goizueta Business School. ZIBS fosters rich collaborations between business managers and leading scholars worldwide. The institute supports advanced research in brand management with the ultimate goal of developing positively useful knowledge that drives superior business performance. Relevancy in research is core to ZIBS. Research topics are elected by a(More)
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