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Understanding the value of a product development project is central to a firm's choice of project portfolio. The value of a project to a firm depends not only on the project's properties but also on the other projects being developed by the firm. This is due to interactions with other projects in the portfolio that address the same consumer need and with(More)
I n a wide variety of settings, organizations generate a number of possible solutions to a problem—ideas—and then select a few for further development. We examine the effectiveness of two group structures for such tasks—the team structure, in which the group works together in time and space, and the hybrid structure, in which individuals first work(More)
The demands of product design have changed. Development teams are expected to create superior products faster than ever. Educational programs must respond to this need by training design professionals who can develop world-class products. This article presents an approach to experiential education which has succeeded at MIT in motivating both engineering(More)
A common approach to innovation, parallel search, is to identify a large number of opportunities and then to select a subset for further development, with just a few coming to fruition. One potential weakness with parallel search is that it permits repetition. The same, or a similar, idea might be generated multiple times, because parallel exploration(More)
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