Karina A. Pereira Garcia Coleta

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The present work proposes a model to compare means of many constructs that evaluate competitiveness of brands of the Brazilian chilled and frozen food industry. Such a model is based on a nomological network, which was built over the concepts pointed by [4] [13] [8], and [7] by the NUME – Marketing and Strategy Research Center of the Federal University of(More)
The present work proposes a model to compare means of many constructs that evaluate competitiveness of brands of the Brazilian chilled and frozen food industry. Such a model is based on a nomological network, which was built over the concepts pointed by Fornell (1992), Morgan and Hunt (1994), Gosling (2001), and Gonçalves et al (2002), by the NUME –(More)
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