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An ecological valence theory of human color preference
Color preference is an important aspect of visual experience, but little is known about why people in general like some colors more than others. Previous research suggested explanations based onExpand
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Visual aesthetics and human preference.
Human aesthetic preference in the visual domain is reviewed from definitional, methodological, empirical, and theoretical perspectives. Aesthetic science is distinguished from the perception of artExpand
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Music–color associations are mediated by emotion
Experimental evidence demonstrates robust cross-modal matches between music and colors that are mediated by emotional associations. US and Mexican participants chose colors that were most/leastExpand
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Aesthetic response to color combinations: preference, harmony, and similarity
Previous studies of preference for and harmony of color combinations have produced confusing results. For example, some claim that harmony increases with hue similarity, whereas others claim that itExpand
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An ecological valence theory of human color preferences
Color preference is an important aspect of visual experience, butlittle is known about why people in general like some colors morethan others. Previous research suggested explanations basedExpand
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Colorgorical: Creating discriminable and preferable color palettes for information visualization
TLDR
We present an evaluation of Colorgorical, a web-based tool for creating discriminable and aesthetically preferable categorical color palettes based on user-defined discriminability and preference importances. Expand
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Ecological Valence and Human Color Preferences
TLDR
Aesthetic response to color is an important aspect of human experience, but little is known about why people like some colors more than others. Expand
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Object color preferences
In this article, we investigate how context influ- ences color preferences by comparing preferences for ''contextless'' colored squares with preferences for colors of a variety of objects (e.g.,Expand
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Object Color Preferences
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Human preference for individual colors
TLDR
The ecological valence theory postulates that color serves an adaptive "steering' function, analogous to taste preferences, biasing organisms to approach advantageous objects and avoid disadvantageous ones. Expand
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