Kambiz Heidarzadeh Hanzaee

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Shopping is a normal and routine part of everyday life for most people, but compulsive buyers have different shopping experience. The inability to control an overpowering impulse to buy pervades their lives and results in significant and sometimes severe consequences. This study aims to investigate the compulsive buying behavior and explore its relationship(More)
Internet can extend market reach and operational efficiency of advertising agencies and enhance their contributions to Iranian economy. This paper reports a review study to identify the factors affecting the activities of advertising agencies with regard to the emergence of online world. By reviewing the body of tradition, Internal and external variables,(More)
This study aimed at finding out which e-lifestyles avoid internet advertising more. To this aim, a survey was conducted on 412 students working with internet. Structural Equation Modeling approach was used for estimating the validity of research constructs and multiple regression was utilized for hypothesis testing. According to the findings, individuals(More)
The purpose of this paper is to investigate Iranian consumers' perception of German made Mercedes Benz and Japanese made Lexus luxury automobiles brands, that include five perceived values: conspicuousness, uniqueness, social, hedonic and quality on purchase intention. Also, the effects of demographic factors, like identifying the luxury brand preference on(More)
The paper reviews the literature on destination branding, destination image and reasons for revisiting and recommending. The branding of destinations has gained popularity among city in recent years. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image.(More)
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