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The authors test methods, based on cognitively simple decision rules, that predict which products consumers select for their consideration sets. Drawing on qualitative research, the authors propose disjunctions-of-conjunctions (DOC) decision rules that generalize well-studied decision models, such as disjunctive, conjunctive, lexicographic, and subset(More)
This work introduces a new approach to fake finger detection, based on the analysis of human skin elasticity. When a user puts a finger on the scanner surface, a sequence of fingerprint images which describes the finger deformation process is captured. Then two features which represent the skin elasticity are extracted from the image sequence: 1) the(More)
The MIT Faculty has made this article openly available. Please share how this access benefits you. Your story matters. Abstract Savvy consumers attribute a product's market performance to its intrinsic quality as well as the seller's marketing push. This paper studies how sellers should optimize their marketing decisions in response. The authors find that a(More)