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about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. For analyzable tasks, text-based representation and multimedia representation are(More)
Norman proposed a model describing the sequence of user activities involved in human-computer interaction. Through this model, Norman provides a rationale for why direct-manipulation interfaces may be preferred to other design alternatives. Based on <italic>action identification theory</italic> we developed several hypotheses about the operations of(More)
Purpose – The proliferation and advance of web-based technologies create expanded opportunities for retailers to gain a better understanding of their customers. However, the success of these web-based discussion boards depends solely on whether customers are willing to share their knowledge and experience with other customers in these discussion boards.(More)
1 The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally been understood in the initial online purchase context. This study extends this literature by exploring the role of e-commerce institutional mechanisms in the online repurchase context. In doing so, it responds to the emerging call for understanding the(More)
Knowledge has become an important organizational resource [22]. Consequently, organizations are engaging in knowledge management (KM) efforts to manage their knowledge resources effectively in order to enhance their competitiveness [3]. The activities or processes in KM include knowledge creation, capture, distribution, and application or reuse [2].(More)