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Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
We show how, by selectively encouraging purchases under various scenarios, firms can accelerate the learning process, not only for the focal category but also for other categories, thereby realizing considerable incremental profits. Expand
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Shape- and Trait-Congruency: Using Appearance-Based Cues As a Basis for Product Recommendations
This research demonstrates that a consumer’s physical appearance—and, more specifically, his or her body size—predictably influences the product(s) that the consumer is recommended. Four studiesExpand
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Retailing industry has undergone tremendous change in its complexity and sophistication over the past few years. Globally we are witnessing the evolution of retailing industry from traditionallyExpand
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False advertising or slander? Using location based tweets to assess online rating-reliability
Abstract Online reviews have diffused into a large variety of businesses, ranging from physical goods to services. The ubiquity of the reviews and the importance given to them by potential customersExpand
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Impact of Healthy Alternatives on Consumer Choice: A Balancing Act
While consumer screening of nutritional information as well as general health concerns have been on the rise, whether such concerns are reflected in purchasing behavior is not quite as certain. WeExpand
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Online review sites have become both popular and indispensable for many industries that have recognized the importance of word-of-mouth as advertising tools. Hotels and restaurants that are ratedExpand