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Sustainability Marketing: A Global Perspective
Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on
Green Consumption: Behavior and Norms
Developing more environmentally sustainable consumption and production systems depends upon consumers' willingness to engage in “greener” consumption behaviors. Research efforts have sought to
Green marketing: legend, myth, farce or prophesy?
Purpose – To review the history of “green marketing” since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute
Golden goose or wild goose? The hunt for the green consumer
The green consumer has been the central character in the development of green marketing, as businesses attempt to understand and respond to external pressures to improve their environmental
Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The application of a customer
Meeting the Closed-Loop Challenge: The Case of Remanufacturing
This article examines the experiences of a major European car manufacturer in developing a dedicated car engine remanufacturing operation and a reverse logistics operation to support it. The