K. Nusair

Publications56
h-index20
Citations2,072
Highly Influential Citations126
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Comparative Assessment of Structural Equation Modeling and Multiple Regression Research Methodologies: E-commerce Context
TLDR
This paper empirically compares SEM and MR by testing a model of commitment in a B-to-C e-commerce travel context, shedding light on applications of these two popular methods. Expand
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Building a model of commitment for Generation Y: An empirical study on e-travel retailers
The primary goal of this study was to develop a theory-based model of relationship commitment in an online travel context. Leaning on the foundations of marketing literature and the two theories of… Expand
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The antecedents of customer satisfaction with online travel services: a conceptual model
Purpose – The purpose of this study is: to examine the travel web sites quality dimensions that ultimately influence customers' satisfaction; and to conduct content analyses on the five prominent… Expand
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Online social networking: redefining the human web
Purpose – Although the inplementation of online social networking (OSN) within the hospitality industry is relatively new, its parameters possess unique implications for hospitality industry… Expand
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What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
TLDR
Convenience, compatibility, and perceived ease of use (PEOU) had a significant impact on the users loyalty intentions toward MHB technology. Expand
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The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment
Abstract This research aims to develop and test a theory-based model that empirically investigates the antecedents of consumers’ continued usage behavior intentions toward mobile hotel booking (MHB)… Expand
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Information technology applications and competitive advantage in hotel companies
Purpose – This paper aims to propose a conceptual framework that illustrates how information technology (IT) applications may lead to competitive advantage in hotel… Expand
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Generating brand awareness in Online Social Networks
TLDR
We propose and empirically test a theory-driven model of brand awareness in Online Social Networks (OSNs). Expand
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Generation Y travelers' commitment to online social network websites
This study aims to develop a theory-based model of relationship commitment in an online social network (OSN) context for Generation Y travelers. An online questionnaire was sent to a systematic… Expand
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Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry
TLDR
The past decade has perceived a significant development of various Internet technologies including HTML5, Ajax, landing pages, CSS3, social media to name a few. Expand
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