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The Advent of STAR TV in India: Emerging Policy Issues
AbstractThis article analyses the impact of introducing multichannel television in a government-controlled electronic media environment like India. This article specifically explores the emergence ofExpand
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INNOVATIVE MARKETING STRATEGIES FOR MICRO , SMALL & MEDIUM ENTERPRISES Prof
The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very factExpand
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An Empirical Observation of Age Factor’s Moderating Role on Mobile Banking Adoption in Rural Karnataka
Mobile banking can be the best tool for government of India to achieve success in financial inclusion given the fact that there is high penetration of mobile phones in India. It is a challenge toExpand
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AN EMPIRICAL STUDY ON CONSUMER ADOPTION OF MOBILE PAYMENTS IN BANGALORE CITY - A CASE STUDY
ABSTRACTMan started writing letters in the past and now he is using email, SMS and MMS alternatives to communicate where the message is conveyed to the end within a fraction of second instead of 3-4Expand
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Mentoring: A Differentiating Factor in Management Education Business
"A lot of people have gone further than they thought they could because someone else thought they could"IntroductionThere is little doubt that business education is big business across the world. ItExpand
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Distribution Channels Conflict and Management
Relationships in distribution channels tend to be long-term oriented and members of the channel rely on each other to jointly realize their goals by serving buyers. Despite the channel’s focus onExpand
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MENTORING THE UNMENTORED: ASPECTS OF MENTORING IN MANAGEMENT EDUCATION
The volatile market today makes the whole business aura difficult to understand especially for management students. Faculty members play a crucial role in the success of graduate students. MentoringExpand
Innovation in In-Store Promotions: Effects on Consumer Purchase Decision
With retail competition at an all-time high, today’s retailers must find new ways to attract consumers and inspire high levels of customer loyalty. Due to the scarcity of time and advancement inExpand
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MARKETING THE VIRAL WAY : A STRATEGIC APPROACH TO THE NEW ERA OF MARKETING
From time to time, marketers have concentrated on adopting various marketing techniques to attract consumers. Viral Marketing through internet is one such approach which breaks the traditionalExpand
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