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Attitude functionality was assessed in 2 experiments examining attitude accessibility as a moderator of physiological responses during decision making. In Study 1, experimental Ss but not controls rehearsed attitudes toward novel objects (abstract paintings). Subsequently, all Ss made rapid preference judgments for pairs of the paintings. In Study 2,(More)
The authors conducted an experiment to test a theoretical explanation of social facilitation based on the biopsychosocial model of challenge and threat. Participants mastered 1 of 2 tasks and subsequently performed either the mastered (i.e., well-learned) or the unlearned task either alone or with an audience while cardiovascular responses were recorded.(More)
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