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Subjects perceived touch sensations as arising from a table (or a rubber hand) when both the table (or the rubber hand) and their own real hand were repeatedly tapped and stroked in synchrony with the real hand hidden from view. If the table or rubber hand was then 'injured', subjects displayed a strong skin conductance response (SCR) even though nothing(More)
Most organisms facing a choice between multiple stimuli will look repeatedly at them, presumably implementing a comparison process between the items' values. Little is known about the nature of the comparison process in value-based decision-making or about the role of visual fixations in this process. We created a computational model of value-based binary(More)
Several decision-making models predict that it should be possible to affect real binary choices by manipulating the relative amount of visual attention that decision-makers pay to the two alternatives. We present the results of three behavioral experiments testing this prediction. Visual attention is controlled by manipulating the amount of time subjects(More)
Research interests: structure and dynamics of social and information networks, with a particular emphasis on information diffusion, expertise sharing, and online communities D. Lazer et al. Research interests: energy policy, barriers to market acceleration of renewable energy technologies, balance of system cost analysis for solar technology deployment(More)
Most economists and neuroeconomists believe that individuals make choices first by assigning values to objects and then by selecting the option with the highest value, perhaps with some noise (Rangel, Colin Camerer, and Read Montague 2007). This raises a question with important implications for economics: How does the brain compute the values that guide(More)
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