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Subjects perceived touch sensations as arising from a table (or a rubber hand) when both the table (or the rubber hand) and their own real hand were repeatedly tapped and stroked in synchrony with the real hand hidden from view. If the table or rubber hand was then 'injured', subjects displayed a strong skin conductance response (SCR) even though nothing(More)
This paper aims to address two timely energy problems. First, significant low-cost energy reductions can be made in the residential and commercial sectors, but these savings have not been achievable to date. Second, billions of dollars are being spent to install smart meters, yet the energy saving and financial benefits of this infrastructure – without(More)
Several decision-making models predict that it should be possible to affect real binary choices by manipulating the relative amount of visual attention that decision-makers pay to the two alternatives. We present the results of three behavioral experiments testing this prediction. Visual attention is controlled by manipulating the amount of time subjects(More)
press). The impact of vivid and personal messages on reducing energy consumption related to hot water use. Environment and Behavior, xx(x), xx-xx. Abstract Research suggests that vivid and personalized interventions influence pro-environmental attitudes and behaviors. Through the use of immersive virtual environment technology, people can experience vivid(More)
We demonstrate here that initially neutral items can acquire specific value based on their associated outcomes, and that responses of physiological systems to such previously meaningless stimuli can rapidly reflect this associative history. Each participant participated in an associative learning task in which four neutral abstract pictures were each(More)
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