Jura Liaukonyte

Bradley J Rickard3
Federico Ciliberto3
Harry M Kaiser2
3Bradley J Rickard
3Federico Ciliberto
2Harry M Kaiser
Learn More
Keywords: Food marketing Fruits and vegetables Obesity Health policy Advertising a b s t r a c t This study investigates consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly under-consumed in the United States. Using an adult, non-student subject pool of 271(More)
We empirically study the information-persuasion trade-off in advertising using data on the information content of advertisements, which we measure with the number of information cues in ads. We propose a simple theoretical framework to motivate an ordered probit model of information content. We find that stronger vertical differentiation is positively(More)
  • Jura Liaukonyte, Bradley J Rickard, Harry M Kaiser, Timothy J Richards Morrison
  • 2011
Obesity has become a huge problem in the United States with over a quarter of the population categorized as obese. The average American has gained 16.3 pounds during the 21 years (1988-2008) which results in an average weight gain of 0.77 pounds annually. The U.S. obesity problem has been blamed on a host of factors such as relatively low prices per calorie(More)
The over-the-counter analgesics market is characterized by substantial advertising expenditures by the top brands. Advertising-to-sales ratios in this industry range from 20-50%, and are more than 7 times higher than the average for all industrial sectors. We use a novel dataset where we code the product characteristics featured in advertisements. For(More)
We investigate how …rms strategically use self-promoting and comparative advertising to push up own brand perception along with pulling down the brand images of targeted rivals. To this purpose, we …rst watch individual video …les of all TV advertisements in the US OTC analgesics industry for the 2001-2005 time period to code the content of each ad and(More)
It is the Policy of Cornell University actively to support equality of educational and employment opportunity. No person shall be denied admission to any educational program or activity or be denied employment on the basis of any legally prohibited discrimination committed to the maintenance of affirmative action programs which will assure the continuation(More)
  • 1