Jura Liaukonyte

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Media multitasking competes with television advertising for consumers’ attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, measures of brands’(More)
Generic promotion activities have traditionally been used for individual agricultural commodities, yet there is renewed interest in implementing a mandatory “broad-based” promotion program for all fruits and vegetables. Here we use data from an experiment that introduce subjects to various promotional efforts for fruits and vegetables to estimate the shift(More)
This study investigates consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly under-consumed in the United States. Using an adult, non-student subject pool of 271 participants in an economic experiment, consumers’ response to different types of fruit and vegetable(More)
We modify Fehr and Schmidt’s (1999) behavioral postulate of self-centered inequity aversion to explain producers’ reluctance to fund generic fruit and vegetable advertising as a result of “self-interested inequity aversion”experiencing negative utility when others benefit more from a public good than themselves, but positive utility when they earn more than(More)
We investigate consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly underconsumed in the United States. Using an adult, non-student subject pool of participants in the experiment, consumers’ response to different broad-based (not used currently in the United(More)
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