Juliana de Melo Bezerra

Learn More
Participation is a key aspect of success of virtual communities. Participation is dependent on the members' motivation that is driven by individual and environmental characteristics. This article investigates the individual and environmental factors that contribute to motivation and discusses mechanisms to improve motivation in virtual communities. The(More)
Online incentive mechanisms constitute a strategy to stimulate members to participate and perform tasks in virtual communities. Given the diversity of variables and particularities that define virtual communities and their contexts, it is a challenge to identify and define incentives that are adequate to a given community. Our focus is on providing a(More)