Julian Bühler

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Purpose – The purpose of this paper is to investigate the development of software pricing, following the advent of cloud-based business intelligence& analytics (BI&A) Software. A value-based conceptual software model is developed to ignite and structure further research. Design/methodology/approach – A two-step research approach is applied. In step one, the(More)
Market research has long relied on reactive means of data gathering, such as questionnaires or focus groups. With the wide-spread use of social media, millions of comments about customer opinions and feedback regarding products and brands are available. However, before using this ‘wisdom of the crowd’ as a source for marketing research, several challenges(More)
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