Julia Friman

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  • Julia Friman, KULUTTAJIEN ASENTEET, MOBIILIMAINONTAA KOHTAAN, TUTKIMUKSEN TAVOITTEET
  • 2010
Academic research in the field of mobile advertising has to date been fragmented and the results have been controversial. The purpose of this research is to study the consumer view of mobile advertising in order to discover how consumers in Finland perceive mobile advertisements. A thorough literature review of previous studies in the fields of social(More)
Soil microbes have important effects on the interactions of plants with their environment, by promoting plant growth, inducing resistance to pests or by conferring tolerance to abiotic stress. However, their effects are variable and the factors responsible for this variation are mainly unknown. Our aim was to assess how drought stress modifies the effect of(More)
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