Jukka Kallio

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The special nature of groceries, especially perishables, challenges the possibilities of digital channels i.e. computers and networks to improve customer service. We report the findings of theme interviews on the potential of electronic commerce (EC) of groceries with 33 experts of grocery industry and EC, most of them senior executives, in 23 organisations(More)
Electronic commerce can dramatically alter the current delivery and sales channels, as well as value chains in many industries. Accordingly, consumers will change or supplement their channel preferences with increasing amount of electronic services available. This study focuses on the different types of business models used in the grocery retailing(More)
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