Juan Carlos Gázquez-Abad

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Adaptive conjoint analysis (ACA) is a market research methodology for measuring utility in business-tobusiness and customer studies. Based on partial profiles, ACA tailors an experiment’s design to each respondent depending on their previously stated preferences, ordered in a self-assessment questionnaire. The aim of this paper is to describe advantages and(More)
The aim of this study is to investigate, on the one hand, the main effects of personal innovativeness and familiarity on perceived community support in the domain of the social network site Tuenti, and, on the other hand, the moderating effects of personal innovativeness on relationships between familiarity and perceived community support. A Structural(More)
During the last decade, olive oil consumption has experienced a major breakthrough in the world, not only in producing countries but also among those who are not. Undoubtedly, this growth in consumption is a consequence of the consolidation of a cultural phenomenon established between the main producing countries (Spain, Italy and Greece), owing to the(More)
To date, the utilitarian benefits of online consumption have only been partially investigated. This study undertakes an exhaustive approach to fully delimit the dimensional structure related to the utilitarian motivations for online consumption. First, an in-depth literature review is carried out, in order to allow the proposal of an aprioristic base(More)
This paper presents and discusses a conceptual model for understanding the consumer's adoption, use and main psychological outcomes related to a particular website recommendation system, with the emphasis on the psychological perspective of the research problem. We base our work on, adapt and integrate classical theories of consumer behavior with specific(More)
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