Joshua M. Averbeck

Publications22
h-index11
Citations410
Highly Influential Citations24
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  • Publications
  • Influence
Credibility of Anonymous Online Product Reviews: A Language Expectancy Perspective
TLDR
Online reviews play a significant role in forming and shaping perceptions about a product. Expand
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  • 11
Boosting the Potency of Resistance: Combining the Motivational Forces of Inoculation and Psychological Reactance.
The efficacy of inoculation theory has been confirmed by decades of empirical research, yet optimizing its effectiveness remains a vibrant line of investigation. The present research turns to… Expand
  • 58
  • 2
Affiliative and Aggressive Humor, Attachment Dimensions, and Interaction Goals
This study examined humor production in relation to attachment dimensions and interaction goals. Participants (N = 172) completed measures of attachment dimensions (anxiety, avoidance), humor… Expand
  • 29
  • 2
Prior Knowledge and Health Messages: An Examination of Affect as Heuristics and Information as Systematic Processing for Fear Appeals
This study examines the role prior knowledge plays in the cognitive processing of and response to fear appeals. The Heuristic-Systematic Model (HSM) is used as the theoretical frame with results… Expand
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Ironic Message Production: How and Why We Produce Ironic Messages
This paper addresses the conceptualization and production of irony. Specifically, psychological predispositions are used to identify what makes the production of an ironic message likely. Reasons for… Expand
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Irony in interpersonal conflict scenarios: Differences in ironic argument endorsement and suppression across topics
The uses of indirect argument strategies, such as irony, remain understudied. This study examined a variety of ironic arguments and the production and suppression rather than reception of those… Expand
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  • 2
Effects of Postinoculation Talk on Resistance to Influence
Contemporary inoculation scholarship has focused on the process of resistance to persuasion, and recently begun to examine various incidental effects that may accompany inoculation treatments. This… Expand
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  • 1
Irony and Language Expectancy Theory: Evaluations of Expectancy Violation Outcomes
Language expectancy theory (LET) provides the basis for a study of the relationship of ironic and literal messages in terms of persuasiveness and expectedness. The experimental design was a 2… Expand
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  • 1
When Serial Arguments Predict Harm: Examining the Influences of Argument Function, Topic of the Argument, Perceived Resolvability, and Argumentativeness
This study examines features of serial arguments that predict whether these arguments lead to perceived relational harm and perceived harm to the arguing individual. Similar variables predicted… Expand
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Expanding Language Expectancy Theory: The Suasory Effects of Lexical Complexity and Syntactic Complexity on Effective Message Design
This research uses language expectancy theory (LET; Burgoon, Jones, & Stewart, 1975; Miller & Burgoon, 1979) to explore message design effectiveness as a function of syntactic and lexical complexity,… Expand
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