Joshua Gorner

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—This paper provides an approach for improving the trust modelling of users when a social network of advisors is employed (for example when advisors are recommending the most trustworthy service providers). We present three important improvements to trust modelling, two directly relating to the size of the network (through either the use of a threshold or(More)
Keywords: Trust modeling Social network of advisors Referral Buyer and seller agents Multi-agent systems Electronic marketplaces a b s t r a c t This paper explores potential improvements to the trust modeling of agents in multi-agent systems when a social network of advisors is employed as part of the trust modeling, and in particular, examines means of(More)
This paper explores potential improvements to the trust modelling of agents in multi-agent systems when a social network of advisors is employed as part of the trust modelling, and in particular, examines means of optimizing the number of advisors that should be maintained in the social network. We propose three such improvements, two directly relating to(More)
Social commerce has quickly emerged as a new area of inquiry for both practitioners and researchers, suggesting the potential impacts of social media and social networking technologies and services in shaping commercial channels on and off the Internet. This essay starts by providing a brief overview of social commerce research and practice in light of the(More)
I hereby declare that I am the sole author of this thesis. This is a true copy of the thesis, including any required final revisions, as accepted by my examiners. I understand that my thesis may be made electronically available to the public. ii Abstract This thesis comprises of two separate game theoretic models that fall under the general umbrella of(More)
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