Joseph Reiff

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The technology of advertising in the twenty-first century allows for better targeting of consumers and better identification of consumer subgroups in the population. This makes it easier for firms to create in their advertising a desire to belong to the group identified with a product. We explore this kind of advertising in a monopoly model. The firm has an(More)
Twenty-five adventurous physicians, nurses, oral surgeons, lab technicians, and lay support persons visited the remote Bolivian village of Corroico during February, 1995. During the next week, they treated 1200 patients with maladies of all types. Intestinal parasites, failure to thrive, leishmaniasis, tuberculosis, multiple dental caries, and ear, nose and(More)
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