Joseph N. Cappella

Learn More
Narrative forms of communication-including entertainment education, journalism, literature, testimonials, and storytelling-are emerging as important tools for cancer prevention and control. To stimulate critical thinking about the role of narrative in cancer communication and promote a more focused and systematic program of research to understand its(More)
Televised public service announcements are video ads that are a key component of public health campaigns against smoking. Understanding the neurophysiological correlates of anti-tobacco ads is an important step toward novel objective methods of their evaluation and design. In the present study, we used functional magnetic resonance imaging (fMRI) to(More)
Public service announcements (PSAs) are non-commercial broadcast ads that are an important part of televised public health campaigns. "Message sensation value" (MSV), a measure of sensory intensity of audio, visual, and content features of an ad, is an important factor in PSA impact. Some communication theories propose that higher message sensation value(More)
Although the framing of public opinion has often been conceptualized as a collective and social process, experimental studies of framing have typically examined only individual, psychological responses to alternative message frames. In this research we employ for the first time group conversations as the unit of analysis (following Gamson 1992) in an(More)
One route to influence in mass communication campaigns to reduce risky behavior is through interpersonal discussion of the content of the campaign and other behaviors pertinent to those targeted by the campaign. The goal of this study was to test the effects of online group interaction among adolescents about antimarijuana advertisements on relevant(More)
Coordination in social interaction means that persons adjust their actions to those of their partners. Common methods for measuring coordination include judgments and behavioral covariation. Sixteen 1-min segments of interaction were chosen (8 high and 8 low in behavioral coordination). In Study 1, 51 people judged the 16 segments, rating each for(More)
OBJECTIVE In June 2006, the first vaccine for HPV was approved by the FDA and media coverage about the topic increased significantly. This study sought to explore the nature of the coverage and whether knowledge about HPV was affected by it. METHODS A content analysis, including 321 news stories from major newspapers, the AP wire and television news(More)