• Publications
  • Influence
Pricing of Services: An Interdisciplinary Review
Basic theories and widely held beliefs about pricing in the fields of economics and cost accounting are reviewed, but found not to have total relevance to the pricing of services. MarketingExpand
  • 54
  • 2
Industrial buyer attitudes towards goods made in eastern Europe
Little has been recorded on trade between Eastern Europe and the United States, and there has been little penetration of U.S. markets by Eastern European manufacturers. The study reported in thisExpand
  • 41
  • 1
Stereotyping, Buyer Familiarity and Ethnocentrism
This paper presents the results of a cross-cultural, comparative study of United States and Australian buyer perceptions of industrial goods made in Eastern Europe. Many COMECON countries possessExpand
  • 18
Straight talk about attitude research
  • 1