Josée MM Bloemer

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Purpose – Given the dramatic technology-led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer and company perspectives. Design/methodology/approach – The study(More)
Introduction In the literature on services marketing relatively little attention has been paid to the concept of service loyalty. A limited number of attempts have been made to conceptualise service loyalty and to investigate its antecedents (Gremler and Brown, 1996). However, despite these attempts and despite its perceived importance in marketing theory(More)
The objective of this study is to empirically determine the role of constraints and dedication as drivers of relationship commitment as most of the existing work is of a conceptual nature only. We assess how and to which extent these two drivers fit into the established relationships between overall service quality, satisfaction, trust and commitment. Using(More)
This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a hairdresser’s consumers in Belgium. LISREL results revealed that need for(More)
First experiences in allo-arthroplastics of the knee with 82 Guepar- and 28 sledge protheses are reported. The primary indication was painful osteoarthritis. The most important complication was the recurrent dislocation of the patella with following osteoarthritis, secondary vascular and infected tissue lesions.
In this paper we elaborate on two specific processes that relate personal values to satisfaction with (financial) services. These processes are reflected in the value percept model and value disconfirmation model. We generalize both models into a new value disparity-disconfirmation model. This model provides testable conditions to evaluate and compare the(More)
The occurrence of false positive 51Cr release test results in post-transplant immunological monitoring of human kidney graft recipients due to 131I carryover from renograms is described. False positivity was detected in 7 instances in 4 recipients, and suspected in 12 instances in 7 recipients, in a series of 46 consecutive transplant recipients. Technical(More)