• Publications
  • Influence
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
Although there is literature on how top executives’ compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising andExpand
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Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS?
In this paper we investigate whether consideration of store-level heterogeneity in marketing mix effects improves the accuracy of the marketing mix elasticities, fit, and forecasting accuracy of theExpand
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Consumer heterogeneity in the longer-term effects of price promotions
Abstract While a significant literature has emerged recently on the longer-term effects of price promotions, as inferred from persistence models, there is very little if any attention paid to whetherExpand
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Functional Extended Redundancy Analysis
We propose a functional version of extended redundancy analysis that examines directional relationships among several sets of multivariate variables. As in extended redundancy analysis, the proposedExpand
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Generalized Functional Extended Redundancy Analysis
Functional extended redundancy analysis (FERA) was recently developed to integrate data reduction into functional linear models. This technique extracts a component from each of multiple sets ofExpand
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Perceptual structure of the desired functionality of internet-based health information systems
TLDR
We advance the construct, user based perceptual structure of desired functionality, in the context of these new coordination-intensive health information systems. Expand
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Functional fuzzy clusterwise regression analysis
TLDR
We propose a functional extension of fuzzy clusterwise regression, which estimates fuzzy memberships of clusters and regression coefficient functions for each cluster simultaneously. Expand
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Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Purpose This paper aims to focus on the unique goal of understanding how marketing spending, a proxy for firm visibility, moderates the effects of corporate social responsibility (CSR)Expand
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How Does CEO Religious Value Shape Marketing Decisions and Shareholder Value? (WITHDRAWN)
This study asks two unique questions. First, does the CEO’s religious affiliation, a proxy for risk taking, influence the firm’s advertising spending decision? Based on data collected on theExpand
FUNCTIONAL EXTENDED REDUNDANCY ANALYSIS HEUNGSUN HWANG AND HYE WON SUK
We propose a functional version of extended redundancy analysis that examines directional rela-tionships among several sets of multivariate variables. As in extended redundancy analysis, theExpand