Jongkuk Lee

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Self-service technologies (SSTs) are becoming popular in mobile devices. Therefore, we examine the availability of mobile services with regard to wire-line device and user trust in these services as the moderating variables in order to determine the relative importance of the perceived usefulness (PU) and perceived ease of use (PEU) for users adopting new(More)
Much of the alliance literature assumes, often implicitly, the firms with power will apply that power to structure alliance terms to their benefit. Drawing on the transaction value literature, we propose that firms with greater alliance experience often choose not to apply that experience to shape alliance structure to their advantage. Rather, they accept a(More)
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