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The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how different elements of Web sites affect people's perception of credibility. Over 1400 people participated in this study, both from the U.S. and Europe, evaluating 51 different Web site(More)
Through iterative design and testing, we developed a procedure for conducting online experiments. Using this research method, we conducted two recent studies on Web credibility. The data from the first study suggest that Web banner ads reduce the perceived credibility of a Web page's content. The data from the second study show that attribution elements--in(More)
Multiply connected bounded quadrature domains, with finite connectivity, are reconstructed from their quadrature data using conformal mappings that are ratios of products of Schottky–Klein prime functions. This method provides the natural generalization of the conformal maps to simply and doubly connected quadrature domains constructed by the first author(More)
We conducted an online survey about Web credibility, which included over 1400 participants. People reported that Web site credibility increases when the site conveys a real-world presence, is easy to use, and is updated often. People reported that a Web site loses credibility when it has errors, technical problems, or distracting advertisements. Our study(More)
Ratings systems and awards for medical Web sites have proliferated, but the validity and utility of the systems has not been well established. This study examined the effect of awards on the perceived credibility and retention of health information on a Web page. We recruited study participants from Internet newsgroups and presented them with information on(More)
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