John T. Cacioppo
Claim Your Author Page
Ensure your research is discoverable on Semantic Scholar. Claiming your author page allows you to personalize the information displayed and manage your publications. Semantic Scholar automatically creates author pages based on data aggregated from public sources and our publisher partners.
Publisher Summary This chapter outlines the two basic routes to persuasion. One route is based on the thoughtful consideration of arguments central to the issue, whereas the other is based on the… Expand
Four studies are reported in which a scale to assess the need for cognition (i.e., the tendency for an individual to engage in and enjoy thinking) was developed and validated. In Study 1 a pool of… Expand
* Introduction to Attitudes and Persuasion * Conditioning and Modeling Approaches * The Message-learning Approach * Judgmental Approaches * Motivational Approaches * Attributional Approaches *… Expand
Undergraduates expressed their attitudes about a product after being exposed to a magazine ad under conditions of either high or low product involvement. The ad contained either strong or weak… Expand
Need for cognition in contemporary literature refers to an individual's tendency to engage in and enjoy effortful cognitive endeavors. Individual differences in need for cognition have been the focus… Expand
A short form for assessing individual differences in need for cognition is described.
Anthropomorphism describes the tendency to imbue the real or imagined behavior of nonhuman agents with humanlike characteristics, motivations, intentions, or emotions. Although surprisingly common,… Expand
Recent studies have shown that the late positive component of the event-related-potential (ERP) is enhanced for emotional pictures, presented in an oddball paradigm, evaluated as distant from an… Expand
As a social species, humans rely on a safe, secure social surround to survive and thrive. Perceptions of social isolation, or loneliness, increase vigilance for threat and heighten feelings of… Expand
Guidelines are proposed for the collection, analysis, and description of electromyographic (EMG) data. The guidelines cover technological issues in EMG recording, social aspects of EMG… Expand