John R. Sommers

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The effects of television commercials as a symbolic representation in the delay of gratification paradigm were studied. Preschool children waiting for a food reward in a no-television-commercial condition had substantially shorter waiting times than children in a food-ad or a toy-ad condition. However, there were no significant differences between the(More)
Because over 90% of accidents in the cement industry are related to unsafe behaviors, efforts that are only geared toward providing a safe working environment will not deliver the results that we, as an industry, need to achieve: zero harm to employees. In addition to ensuring safe physical conditions of a workplace, a living, breathing behavioral based(More)
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