John H. Roberts

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As a first step towards a better understanding of durable goods marketing, a prelaunch forecasting model and measurement system for marketing planning is proposed and applied to a new automobile. Especially challenging factors included in the model are: active search by consumers, dealer visits, word-of-mouth communication, magazine reviews, and production(More)
“Lead users” are defined as being at the leading edge of markets, and as having a high incentive to innovate. Empirical research has shown the value of lead user need and solution data to new product development processes. However, the nature of the lead user construct itself has not been studied to date. In this paper we fill this significant gap by(More)
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Background ISMS'S bylaws state that its purpose "... is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. " Note the emphasis on implementation and on practice. The Society's goals are well served by its journal,(More)
Successful product line design and development often requires balancing technical and market tradeoffs. Quantitative methods for optimizing product attribute levels using preference elicitation (e.g., conjoint) data are useful for many product types. However, products with substantial engineering content involve critical tradeoffs in the ability to achieve(More)
a r t i c l e i n f o In recent years, more and more consumer goods firms have started to tap into the creative potential of their user communities to fuel their new product development pipelines. Although many have hailed this paradigm shift as a highly promising development for firms, hardly any research has systematically compared the actual market(More)
Leading edge users present a reasonably new concept in the innovation literature. von Hippel (1986) suggests that they can be used as a source of new product ideas and to predict market acceptance of new products, yet to date little work has been done to establish the validity and reliability of this construct and how it relates to more traditional measures(More)