John H. Roberts

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  • Gary L Lilien, Bernie Jaworski, Ujwal Kayande, Don Lehmann, John Roberts, Lisa Schutz
  • 2011
The marketing decision models field has produced many striking developments that have had a dramatic impact on practice. However, the field has produced orders of magnitude more developments that have received minimal use. In this article, the author notes the many successful marketing model developments but then considers the relatively low level of(More)
  • J Scott Armstrong, Vicki Gail Morwitz, V Kumar, Armstrong, V G And Kumar, Vicki G Morwitz +5 others
  • 2000
Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example, no research has been able to demonstrate that intentions-based(More)
This paper draws on the work of Butler [Butler, J. (2005). Giving an account of oneself. New York: Fordham University Press] to develop a critique of the operation and adequacy of transparency as a form of accountability. The paper begins with an exploration of accountability as subjection explored through Lacan's account of the social dynamics of(More)
  • Series Editors, B Siciliano, O Khatib, H L Akin, N M Amato, V Isler +12 others
  • 2015
The Springer Tracts in Advanced Robotics (STAR) publish new developments and advances in the fields of robotics research, rapidly and informally but with a high quality. The intent is to cover all the technical contents, applications, and multidisciplinary aspects of robotics, embedded in the fields of Mechanical Engineering, Computer Science, Electrical(More)
F rom 2003 to 2012, the ISMS-MSI Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the diffusion and impact of marketing science models within the(More)