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The object or subject matter of semiotic inquiry is not just signs but the action of signs or semiosis. This action occurs at a number of levels that can be distinguished or identified as specific spheres or zones of sign activity. Semiotics, therefore, contrasts with semiosis as knowledge contrasts with that which is known. Semiotics is knowledge about(More)
Semiotics, the body of knowledge developed by study of the action of signs, like every living discipline, depends upon a community of inquirers united through the recognition and adoption of basic principles which establish the ground-concepts and guide-concepts for their ongoing research. These principles, in turn, come to be recognized in the first place(More)
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