John A. L. Cranfield

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This research seeks to identify consumer segments related to consumption of functional food and nutraceutical products in Canada. The segments are differentiated by consumer receptivity to functional foods and nutraceuticals. In turn, receptivity is tied to attitudes, motivations and knowledge related to food/diet and connections with health. At one(More)
" Globalization increases poverty " is a common assertion made by critic s of globalization. The proliferation of low-wage jobs and higher food prices are some of the arguments brought forward in support of this argument. One of the hallmarks of globalization is the systematic dismantling of barriers to trade. Advocates of trade liberalization –(More)
This study aims to measure the difficulty of healthy eating as a single latent construct and, within that, assess which dietary guidelines consumers find more or less difficult to comply with using the Rasch model approach. Participants self-reported their compliance with 12 health-promoting dietary recommendations related to cooking methods and consumption(More)
During the 19th century the physical stature of the Canadian-born stagnated or declined slightly in spite of a substantial increase in income. Stature varied regionally within Canada. The Quebec population was especially short; men in the Atlantic coastal region were taller than their low incomes would lead us to expect. Heights increased dramatically in(More)
We develop a prioritization framework for foodborne risks that considers public health impact as well as three other factors (market impact, consumer risk acceptance and perception, and social sensitivity). Canadian case studies are presented for six pathogen-food combinations: Campylobacter spp. in chicken; Salmonella spp. in chicken and spinach;(More)
This paper applied conjoint analysis to elicit consumer preferences over attributes of functional foods and nutraceuticals using probiotics as the functional compound of interest. Data were gathered through a mall intercept survey in Guelph, Canada. Cluster analysis and chi-square tests were used to examine the relationship between respondents'(More)
This paper proposes a new method for ex ante analysis of the poverty impacts arising from policy reforms. Three innovations underlie this approach. The first is the estimation of a global demand system using a combination of micro-data from household surveys, and macro-data from the International Comparisons Project. The second innovation relates to a(More)
Purdue University is committed to the policy that all persons shall have equal access to its programs and employment without regard to race, color, creed, religion, national origin, sex, age martial status, disability, public assistance status, veteran status, or sexual orientation Abstract A newly developed demand system is used to estimate the response of(More)