John A. L. Cranfield

Learn More
" Globalization increases poverty " is a common assertion made by critic s of globalization. The proliferation of low-wage jobs and higher food prices are some of the arguments brought forward in support of this argument. One of the hallmarks of globalization is the systematic dismantling of barriers to trade. Advocates of trade liberalization –(More)
This research seeks to identify consumer segments related to consumption of functional food and nutraceutical products in Canada. The segments are differentiated by consumer receptivity to functional foods and nutraceuticals. In turn, receptivity is tied to attitudes, motivations and knowledge related to food/diet and connections with health. At one(More)
This paper applied conjoint analysis to elicit consumer preferences over attributes of functional foods and nutraceuticals using probiotics as the functional compound of interest. Data were gathered through a mall intercept survey in Guelph, Canada. Cluster analysis and chi-square tests were used to examine the relationship between respondents'(More)
Purdue University is committed to the policy that all persons shall have equal access to its programs and employment without regard to race, color, creed, religion, national origin, sex, age martial status, disability, public assistance status, veteran status, or sexual orientation Abstract A newly developed demand system is used to estimate the response of(More)
This paper proposes a new method for ex ante analysis of the poverty impacts arising from policy reforms. Three innovations underlie this approach. The first is the estimation of a global demand system using a combination of micro-data from household surveys, and macro-data from the International Comparisons Project. The second innovation relates to a(More)
The aim of this paper is to explore the difficulty faced by consumers in complying with health-related dietary guidelines, focusing on those guidelines that consumers find it more/less difficult to meet and the factors driving the ability to make associated dietary changes. Participants reported self-assessed compliance with 12 dietary recommendations(More)
Promotion Agency (NCO agency) has been responsible for Canada's beef cattle check-off program. The NCO agency collects check-off funds from the participating provinces 2 and distributes these funds to the respective divisions that manage beef cattle marketing and research activities, while the Canadian Cattlemen's Association is contracted for(More)