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Stated Choice Methods: Analysis and Applications
1. Choosing as a way of life Appendix A1. Choosing a residential telecommunications bundle 2. Introduction to stated preference models and methods 3. Choosing a choice model Appendix A3. MaximumExpand
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The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models
Multinomial logit (MNL) models are widely used in marketing research to analyze choice data, but it is not generally recognized that the unit of the utility scale in a MNL model is inversely relatedExpand
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Stated Choice Methods
A graduate and practitioner guide to the study and prediction of consumer choice behaviour, concentrating on stated preference methods. Expand
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Brand Credibility, Brand Consideration, and Choice
We examine the role of brand credibility (trustworthiness and expertise) on brand choice and consideration across multiple product categories that vary in regard to potential uncertainty aboutExpand
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A comparison of stated preference methods for environmental valuation
This paper presents an empirical comparison of contingent valuation (CVM) and choice experiments which are used to value environmental quality changes. Both of these methods require individuals toExpand
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A structural equation model of latent segmentation and product choice for cross-sectional revealed preference choice data☆
Abstract We consider the problem of simultaneously performing market segmentation and predicting product choice for a given population of consumers. This behaviour-based segmentation model usesExpand
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This research proposes an extension to the traditional compensatory utility maximization framework which has guided most theoretical and statistical work in choice modeling applications, includingExpand
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Brands as Signals: A Cross-Country Validation Study:
Abstract This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empiricalExpand
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The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
The literature indicating that person-, context-, and task-specific factors cause consumers to utilize different decision strategies has generally failed to affect the specification of choice modelsExpand
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