Joe Zachariah

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We describe a new content publishing system that selects articles to serve to a user, choosing from an editorially programmed pool that is frequently refreshed. It is now deployed on a major Yahoo! portal, and selects articles to serve to hundreds of millions of user visits per day, significantly increasing the number of user clicks over the original manual(More)
Conjoint analysis is one of the most popular market research methodologies for assessing how customers with heterogeneous preferences appraise various objective characteristics in products or services, which provides critical inputs for many marketing decisions, e.g. optimal design of new products and target market selection. Nowadays it becomes practical(More)
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