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Journals and Conferences
In a survey of southern New Jersey residents, the author found that the general public, in particular those who were less educated and older, showed considerable fear and concern about AIDS. The author contends that as hospitals in the surveyed area begin to experience their projected increase in AIDS patients, they will have to deal constructively with… (More)
Women's health care has become increasingly competitive and now requires a focus on the tactics of implementation as well as the market positioning of the services. Global positioning will no longer work for women's health services; therefore, marketers must carefully identify their market targets. If possible, the product should be tested, for product… (More)
The competitive environment in the health care industry nationwide is forcing hospitals to constantly reexamine their place in their immediate market. How do potential patients view them? How do perceptions change with the size and location of the institution? Do consumers link quality with such factors as census mix? In the following article, the author… (More)
In an era of declining inpatient admissions, the development of wellness and fitness programs is proving a successful diversification strategy for increasing revenue while providing community service. This article examines critical assessments that must be made to ensure success for these new programs.
Faced with increasing financial pressures under the state's all-payer prospective pricing system, the New Jersey Hospital Assn. launched a broad-based political action campaign last year to bring relief to its beleaguered hospital members. The New Jersey experience makes a compelling case for hospitals or hospitals group elsewhere to formulate political… (More)
To evaluate their markets, health care executives need accurate data. There are several techniques available for collecting this information. In this article, the author examines three methods for gathering data on the employer market: focus groups, mail and telephone surveys. The author outlines the mechanics of collection and the potential uses of the… (More)
To better understand public opinion and encourage trustee and community support concerning the nursing shortage in central New Jersey, a major medical center surveyed 400 household heads in a two-county area with a population of approximately 1 million. The findings suggested that an effective political action plan requiring trustee, hospital, and community… (More)
Nancy Adler Jennifer Ahern Hortensia Amaro Neil Andersson Kamyar Arasteh Debbie Barrington Jeremiah Barondess Scott Bass John Beard Curt Beckwith Stephanie Behel Mags Beksinska Gus Birkhead Susan Blank Lee Bone Sebastian Bonner Joe Boscarino Robert Booth Mary Jean Brown Jean-Marie Bruzzese Jessica Burke Robert Carlson Patricia Case David Celentano Sabrina… (More)
Fitness and wellness programs can be a strategic extension of a hospital's services, assist in attracting totally new patients to a facility, and help improve a hospital's image.